Customer First

What does "Customer First" represent?

  • "Customer First" is a statement.
  • Our statement.
  • It’s a different way to connect with our customers.
  • It comes from putting people first—customers and visitors alike.
  • And re-investing in the tools and experience to improve our customer service.

Now a company principle

Rather than having sales funnels, we reinvest in systems and processes to make your life easier and your experience with our site fast and enjoyable.

We believe in accountability! We make mistakes all the time (figure of speech), but when we do, we fix them! Fast.

No Signup

We respect your privacy and time. Explore our content, products, promotions, and resources without the need to sign up for an account. Your access is direct and unrestricted.

Furthermore, all promotions are displayed on the website at all times and are extended to both current and new customers. No special codes for new or existing customers—we keep it simple.

No Credit Card

We believe in providing equal value to everyone. Allowing you to make informed decisions without selling. Your credit card information is not linked to better or different promotions, applications, or websites.

Your credit card information is your information. For information about our payment processing, visit our payment page.

No Funnel

Your time is respected. We focus on genuine engagement rather than leading you through complex sales funnels. Our goal is to build a relationship based on trust and satisfaction, not to move you through a series of steps.

We provide straightforward information and support to help you make the best choices for your needs.

The result: The ability to serve you with accuracy, transparency and speed!

Advertising

  • We only send emails when our promotions change.
  • Typically, you will receive three or four emails a year.
  • We don't send emails at key times.
  • We don't do conversions.
  • We don't upsell.

Our marketing and analytics efforts are focused on understanding how to improve the website's functionality, making access to our products easier and faster, and how we can serve you better with the best customer service in the industry.

Promotions

We offer a promotion page where we explicitly detail all promotions.

  • A single promotional code for all customers is available at the top of the page.
  • Additionally, we may add other discounts. Make sure to select the associated "Promotion" tab on the product page for details.

For more about promotions, please read more.